Typography Task2
8/5/2023-21/5/2023(week6-week7)
LIU JUNXUAN/ID NO. 0358508
Typography/Bachelor of Design (Honours) in Creative Media
Task 2
LECTURES
Typography: Text / Formatting Text
Justified: Like centering, this format imposes a symmetrical shape on the text. lt is achieved by expanding or reducing spaces between words and, sometimes, between letters. The resulting openness of lines can occasionally produce 'rivers' of white space running vertically through the text. Careful attention to line breaks and hyphenation is required to amend this problem whenever possible.
Designers tend to set type one way or another depending on upon several factors, personal preference, prevailing culture and the need to express play important roles. However, when setting the field of type, keep in mind the typographer's first job-clear, appropriate presentation of the author's message.
Type that calls attention to itself before the reader can get to the actual words is simply interference and should be avoided. Quite simply if you see the type before you see the words, change the type.
Beyond learning about the unique characteristics of each typeface and understanding its place in history, it is important to understand how different typefaces feel as text. Different typefaces suit different messages. A good typographer has to know which typeface best suits the message at hand.
Consider, too, the different textures of these typefaces. Type with a relatively generous x-height or relatively heavy stroke width produces darker mass on the page than type with a relatively smaller x-height or lighter stroke. Sensitivity to these differences in color is fundamental for creating successful layouts.
The goal in setting text type is to allow for easy, prolonged reading. At the same time a field of type should occupy the page as much as photograph does
Type size: Text type should be large enough to be read easily at arm's length-imagine yourself holding a book in your lap.
Leading: Text that is set too tightly encourages vertical eye movement; a reader can easily loose his or her place. Type that is set too loosely creates striped patterns that distract the reader from the material at hand.
Line Length: Appropriate leading for text is as much a function of the line length as it is a question of type size and leading. Shorter lines require less leading, longer lines more. A good rule of thumb is to keep line length between 55-65 characters. Extremely long or short lines lengths impairs reading.
Typography: Text / Type Specimen Book
A type specimen book shows samples of typefaces in various different sizes. Without printed pages showing samples of typefaces at different sizes, no one can make a reasonable choice of type. You only determine choice on screen when its final version is to reason screen.
A type specimen book (or eBook for screen) is to provide an accurate reference for type, type size, type leading, type line length etc.
REFLECTIONS
Fig 3.3: Text Formatting and Expression （final）PDF 20/5/2023
Feedback
Week 6：
The spacing between words in the text should be the same. The spacing should not be too large. Align each line, and don't leave the last line of a paragraph with just one word. I need to choose a word in the title to express its meaning.
Week 7:
Words and paragraphs need to be adjusted to the most comfortable distance.
Books
The sequence of examples in this book is built to demonstrate that the character and legibility of type only exist in the context of voids-what type designer Cyrus Highsmith describes as where type isn't! A serious typographer constantly monitors and manipulates the relationship of form (where type is) to counter form (where it isn't). To understand this relationship, it is essential to see type as a progres-sion of spaces (right). Changing anyone space immediately alters its relationship with all the other spaces. Those of you familiar with Gestalt Principles will doubtless find similar-ity to the concepts of contiguity, continuity, and closure, I conclude the introduction with this observa-tion because it is central to all good typography and because it offers us an ideal point from which to start. As you go through this book, keep in mind how the spaces operate, both in the exam pies shown and in the pages themselves.
Describing letterforms
As with any craft that has evolvedover 5o0 years, typography employsa number of technical terms. Thesemostly describe specific parts ofletterforms It is a good idea tofamiliarize yourself with this lexicon.Knowing a letterform's componentparts makes it much easier to iden-tify specific typefaces.
(In the entries that follow, boldface texts denote terms described elsewhere in the list)
The full font of a typeface contains much more than 26 letters, 10numerals, and a few punctuation marks. To work successfully with type, you should make sure that you are working with a full font, and you should know how to use it.
Lowercase letters include the same characters as uppercase plus f/i, f/1.f/f, f/f/i, and f/f/ ligatures, and Thees set' (German double s)
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